Casablanca, Morocco – 8 November 2024 – Yesterday, EURATEX (the European Apparel and Textile Confederation) and AMITH (Association Marocaine des Industries du Textile et de l’Habillement) signed a Memorandum of Understanding (MoU) during the 21st edition of Maroc in Mode (MIM 2024) in Casablanca. This MoU aims to foster deeper collaboration and mutual growth within the European and Moroccan textile and clothing (T&C) industries.
The MoU underscores shared priorities, including aligning industry practices with European sustainability and circularity standards, addressing customs and regulatory challenges, and strengthening the investment and business climate between the two regions. The agreement highlights EURATEX and AMITH’s commitment to advancing competitiveness in the global textile market, supporting a seamless and cohesive approach to trade under the revised rules of the Pan Euro Med Convention, which enter into force on 1 January 2025.
This partnership also opens new avenues for information exchange on industrial technology, cross-border business initiatives, and collaborative skill development projects. By enhancing cooperation in these areas, EURATEX and AMITH are working to create a sustainable, resilient, and globally competitive Euro-Mediterranean textile industry.
“The EU-Morocco textile connection has vast untapped potential,” said Mario Jorge Machado, EURATEX President. “Through our collaboration with AMITH, we aim to fortify both regions’ textile sectors, embracing sustainability and competitiveness as core values. This MoU is a meaningful step toward our shared vision of a thriving Euro-Mediterranean textile ecosystem.“
„This Memorandum of Understanding is important for AMITH as it will help achieving our mission: drive the continuous development of the Moroccan industry and help companies rise to new levels of excellence and sustainability” commented El Ansari Anass, AMITH President.
The MoU represents a pivotal commitment to a sustainable and collaborative future for the European and Moroccan textile industries, paving the way for new opportunities under the PEM Convention framework.
About EURATEX
As the voice of the European textile and clothing industry, EURATEX works to achieve a favourable environment within the European Union for design, development, manufacture and marketing of textile and clothing products.
The EU textile and clothing industry, with around 200,000 companies employing 1.3 million workers, is an essential pillar of the local economy across many EU regions. With over €64 billion of exports, the industry is a global player successfully commercializing high added value products on growing markets around the world. Working together with EU institutions and other European and international stakeholders, EURATEX focuses on clear priorities: an ambitious industrial policy, innovation and skills development, free and fair trade, and sustainable supply chains.