Mike Pearson takes a look at a new campaign launched by the National Cotton Council. The campaign is called, "Plant Not Plastic."

It goes onto highlight how much of American's clothing is made of synthetic fibers like polyester, nylon or spandex.

Now, these fibers contribute to microplastic pollution.

The campaign is built around research that many say they are worried about microplastics but don't realize clothing is a major microplastic. Over a third of the people surveyed say they don't know what to do but cotton growers are working to change that. 

Leaders say they are working to spready the word that every load of laundry containing synthetics contains millions of microplastic fibers in air, water and even the human body. 

Recent studies have found microplastic fibers in critical organs including lungs and the kidneys.

The council's pitch is simple: Cotton is a plant-based fiber and does not shed plastic particles and choosing cotton clothing is an easy way consumers can protect themselves. 

The campaign is still in the early stages.

The hope is that it can help rebuilt cotton clothing market constantly dominated by synthetics. It could mean more demand for bales of cotton domestically.