Comfort, durability, versatility, environmental-friendliness are some of the benefits that come to consumers’ minds when thinking about cotton, according to Cotton Incorporated’s latest Supply Chain Insight – All About Cotton – that offers insights on consumers’ perceptions of cotton and clothing made of cotton. Close to 90 per cent of the consumers wish cotton were in more products.

Consumers choose cotton and cotton blends as 67 per cent said that it is best suited for today’s fashion and close to 74 per cent of the surveyed consumers said it was their favourite fibre. About 96 per cent of the consumers said that cotton feels safe, according to the survey.

When asked to describe the products made with cotton, 83 per cent said they were comfortable, 76 per cent said they were functional and work well, 72 per cent said they are of high quality and 71 per cent described cotton products as durable and long-lasting.

The most favoured products made of cotton according to the survey are T-shirts (86 per cent), bed sheets (82 per cent), socks (82 per cent), dress shirts (63 per cent) and children’s clothes (63 per cent).