COTTON USA featured the latest innovations in smart fashion with U.S. cotton at the COTTON USA™ booth at Intertextile Apparel Fabrics in Shanghai, China recently. This year's Intertextile Apparel show had more than 4,400 exhibitors from 33 countries to feature a full range of textile products, and it attracted nearly 54,000 visitors to the three-day-show.

"U.S. cotton's quality and sustainability, combined with innovative technologies, provide the textile industry with even more business-boosting opportunities," said Karin Malmstrom, CCI director, China and Northeast Asia. "At COTTON USA™ we aim to inspire the textile industry with new ideas, technologies and opportunities that propel businesses forward. We are dedicated to offering industry innovations that help our partners rise to meet growing customer expectations and build business opportunities. From new performance materials to origin-tracing technology, we are excited to return to the Intertextile Apparel show to showcase the strongest advancements across the industry and how they can be integrated with U.S. cotton."

Additionally, COTTON USA™ had an information booth at Yarn Expo, which took place concurrently with the Intertextile Apparel show. At both shows, COTTON USA™ highlighted U.S. cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programs that match U.S. cotton buyers and suppliers throughout the supply chain.

Visitors to the booths also learned about how becoming a COTTON USA™ licensee will benefit their businesses. Quantitative consumer research proves that the COTTON USA™ Mark is of high value to consumers and can drive both preference and higher prices. In addition, COTTON USA highlighted six licensees at the booth–Color Denim, Huafu, Laws Group, Ningbo Guangyuan, SCHIESSER and Zibo Lanyan–showcasing high quality knitted and woven fabrics and garments.