Cotton USA will show the global home textile industry What’s New In Cotton, with innovative technologies to drive sales growth, at its booth in hall 12.0 / stand C 71 at Heimtextil expo. The biggest international trade fair for home and contract textiles, with new trends and textile innovations, will be held from January 8-11, 2019, in Frankfurt, Germany.

Cotton USA invites attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices, CCI said.

Additionally, Cotton USA will highlight US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes that match US cotton buyers and suppliers throughout the supply chain.

“It’s been a little more than a year since we first introduced What’s New In Cotton. Since then, we’ve had the opportunity to showcase some of the most exciting new innovations in the industry. We’re looking forward to returning to Heimtextil to demonstrate more of what’s possible with the help of US cotton,” CCI executive director Bruce Atherley said.

“Innovation is at the heart of everything we do. As we begin our second year, expect to see more of the creative solutions consumers and retailers have been looking for. We will continue to share new technologies and opportunities that help our partners to move their business forward, and it starts with US cotton,” Atherley said. (GK)